Apollo.io pricing in 2026: what the four tiers cost, and what moving up actually buys
What Apollo actually charges
Apollo lists four tiers and two billing modes. The annual figures are the ones shown by default, and the monthly figures are about 24 percent higher on every paid tier. Both sets below were read from Apollo's own pricing page on 30 August 2026, with the billing toggle captured in each position.
What a seat costs, drawn to scale
Annual billing, per seat per month · bar length is the priceRead from apollo.io/pricing, 30 August 2026. Organization cannot be bought for fewer than three seats, so its sticker price is not a price anyone pays.
| Tier | Annual, per seat per month | Monthly, per seat per month | Credits per seat | Seat minimum |
|---|---|---|---|---|
| Free | $0 | $0 | 900 per year, granted monthly | 1 |
| Basic | $49 | $65 | 30,000 per year, granted upfront | 1 |
| Professional | $79 | $99 | 48,000 per year, granted upfront | 1 |
| Organization | $119 | $149 | 72,000 per year, granted upfront | 3 |
Basic and Professional both carry a 14 day trial. Organization offers a self serve purchase alongside a talk to sales route. The credit figures reconcile exactly between the two billing views: the monthly view shows 2,500, 4,000 and 6,000 credits per seat per month, which is the same 30,000, 48,000 and 72,000 per year the annual view states. That consistency is worth noting because it is not universal in this category.
The credits per dollar barely move
The interesting number is the one Apollo does not print. Divide the annual credit allowance by what a seat costs across a year and the rate is nearly flat. Drawn beside the price ladder above, the two charts are the whole argument: one triples, the other does not move.
Credits per dollar, drawn on the same scale as the prices
Annual credits divided by annual cost per seat · bar length is the rateThe price ladder above spans 41 to 100 percent of its widest bar. This one spans 99 to 100. That is the finding: the rate you are offered is the same at every paid tier, so climbing the ladder never makes a credit cheaper.
| Tier | Annual cost per seat per year | Credits per seat per year | Credits per dollar |
|---|---|---|---|
| Basic | $588 | 30,000 | 51.0 |
| Professional | $948 | 48,000 | 50.6 |
| Organization | $1,428 | 72,000 | 50.4 |
A spread of 51.0 down to 50.4 across a tier ladder that more than doubles in price is, for practical purposes, no spread at all. On monthly billing the same calculation gives roughly 38 to 40 credits per dollar, again nearly flat, and again about a quarter worse than annual.
This matters because it inverts the ordinary assumption. Most metered software rewards volume: you buy a bigger plan and each unit gets cheaper. Apollo does not do that. If your constraint is credits and only credits, the cheapest paid seat gives you the same value per pound as the most expensive one, and the correct move is to buy the tier whose features you need and add seats rather than climb.
The one sentence version
You do not upgrade Apollo to make credits cheaper. You upgrade it to unlock a capability, and the credits come along at the same rate they always did.
What a credit buys, and why this page will not tell you
The credits per dollar figure above is a comparison between Apollo's own tiers. It is not a translation into contacts, emails or phone numbers, and we are deliberately not offering one.
Apollo's pricing page states the allowance in credits and links out for the detail rather than printing a per action cost beside the plans. Different actions consume different amounts, and the rate can change without the tier price changing, which means any per contact figure quoted on a page like this one is a snapshot of somebody's account at some past date rather than a term of the plan. Publishing a made up conversion would be the single most useful looking and least reliable number we could put here.
What that leaves you with is still worth having. Because the allowance is denominated in the same unit across all four tiers, the comparison between tiers holds regardless of what a credit costs to spend: 30,000 credits is exactly 62.5 percent of 48,000 whether a lookup costs one credit or eight. The rate you get is flat. What that rate buys is a question for a trial, and both paid tiers below Organization come with 14 days of one.
The practical version: run the free tier or a trial against a list you can already verify, count how far the credits actually go for the actions your team performs, and only then decide which tier's allowance matches a month of real work. That is a measurement you can make in an afternoon, and it is more reliable than any figure a third party can publish for you.
What each tier actually unlocks
Reading the feature columns rather than the prices, the ladder has one large step and one small one.
Free to Basic is the sequencing unlock. Free caps you at two sequences, 900 credits a year and a five chat AI Assistant. Basic removes the sequence cap entirely and adds the deliverability suite and email warmup, advanced filters, CRM integrations, waterfall enrichment, CSV, CRM and API data enrichment, domain and mailbox purchasing, and lifts website visitor identification from 20 companies a month to 100. For anyone actually running outbound rather than evaluating it, this is the step that matters.
Basic to Professional is the automation unlock, and it is the last real capability jump on the ladder. It adds agentic loops, A/Z testing on sequences, unlimited meeting events, projects in beta, unlimited Gmail and Microsoft mailboxes, automated workflows, analytics and pre-built reports, and call recordings with AI insights up to 4,000 minutes.
Professional to Organization is where the pattern changes, and it is the finding worth carrying into a purchase decision.
Organization is a doubling tier, not a capability tier
Line the two top tiers up and almost everything Organization adds is a larger number of something Professional already had:
| Capability | Professional | Organization |
|---|---|---|
| Intent topics and filters | 6 | 12 |
| Call recordings and AI insights | 4,000 mins | 8,000 mins |
| Reports | Analytics, pre-built | Customizable dashboards |
| Security | Standard | Advanced security config |
| Seat minimum | 1 | 3 |
Agentic loops, automated workflows, unlimited mailboxes and unlimited sequences are all present at Professional. Organization doubles two ceilings and adds the two things a larger company's procurement asks for: dashboards it can shape, and security configuration it can attest to.
The seat minimum is the part most likely to catch a small team out. Organization is quoted per seat, but it cannot be bought for fewer than three seats, so the real floor is $357 a month billed annually rather than the $119 the card shows. A four person team weighing Professional against Organization is not comparing $79 to $119. It is comparing $316 to $476.
A quirk in the monthly view worth knowing
Switch the toggle to monthly billing and the Organization card shows $149 per seat per month and, immediately beneath it, the words Annual Only. The monthly view prices a plan you cannot buy monthly. It is not a trap, since the label is right there, but it does mean the $149 figure is a rate of comparison rather than a price anyone pays. Treat Organization as an annual commitment at $119 per seat per month with a three seat floor, and the monthly column as arithmetic rather than an option.
Which tier fits which job
Four doors, and the deciding question is never the credit allowance. It is which capability you are missing.
900 credits a year is not an outbound programme, but it is enough to test data quality against records you can already verify. API access is included, which is unusual on a free tier.
The sequence cap is what makes Free unusable for real work and Basic removes it entirely, along with email warmup and CRM integrations. Same credits per dollar as any tier above.
Agentic loops, automated workflows and 4,000 minutes of call recording with AI insights. This is the last real capability jump on the ladder, and the reason to be here is not the extra 18,000 credits.
Customizable dashboards, advanced security configuration and doubled ceilings. Quoted per seat but sold in threes, so budget the floor rather than the sticker.
Every price, credit allowance and feature line on this page was read from apollo.io/pricing on 30 August 2026, with the billing toggle captured in both the annual and monthly positions. No aggregator or third party pricing summary was used, because those are where stale tiers and phantom plans come from. Credits per dollar are our own arithmetic on Apollo's published numbers, not a figure Apollo states. Software pricing changes without notice, so check the vendor's page before committing budget.
Frequently asked questions
How much does Apollo.io cost per month?
Billed annually, Apollo is $0 for Free, $49 per seat per month for Basic, $79 for Professional and $119 for Organization, which carries a three seat minimum. Billed monthly the same tiers are $65, $99 and $149. Prices read from apollo.io/pricing on 30 August 2026.
Does Apollo give you more credits per dollar on a higher tier?
Almost exactly the same rate. On annual billing Basic works out at about 51 credits per dollar, Professional at about 51 and Organization at about 50. Moving up buys features and seats rather than a cheaper credit.
Is Apollo cheaper billed annually?
Yes, by about 24 percent on every paid tier. Basic falls from $65 to $49, Professional from $99 to $79, and Organization from $149 to $119 per seat per month.
What does the Apollo Organization plan add over Professional?
Mostly doubling and governance rather than new capability: twelve intent topics instead of six, eight thousand call recording minutes instead of four thousand, plus customizable reports and dashboards and advanced security configurations.
Does Apollo have a free plan?
Yes. The Free tier is $0 and includes 900 credits per seat per year granted monthly, two sequences, basic filters, API access and call recording up to 150 minutes. The AI Assistant is capped at five chats.