{
  "dataset": "The AI Recommendation Audit 2026",
  "subtitle": "Which B2B/GTM software AI assistants actually recommend — and which are invisible",
  "publisher": "Lucreya (lucreya.com), part of the Lattice research network",
  "author": "Vincent Wesley Couey (ORCID 0009-0005-6869-308X)",
  "license": "CC-BY-4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "snapshotDate": "2026-06-19",
  "metadata": {
    "doi": "10.5281/zenodo.20767878",
    "conceptDoi": "10.5281/zenodo.20767877",
    "engines": [
      "Llama 3.3 70B via Groq (model memory)",
      "Cohere Command-A (model memory)",
      "Gemini 2.5 Flash-Lite (grounded)",
      "Perplexity (web search)",
      "ChatGPT (web, GPT-5)"
    ],
    "engineStats": [
      {
        "engine": "Llama 3.3 70B via Groq (model memory)",
        "grounded": false,
        "queries": 48
      },
      {
        "engine": "Cohere Command-A (model memory)",
        "grounded": false,
        "queries": 48
      },
      {
        "engine": "Gemini 2.5 Flash-Lite (grounded)",
        "grounded": true,
        "queries": 16
      },
      {
        "engine": "Perplexity (web search)",
        "grounded": true,
        "queries": 16
      },
      {
        "engine": "ChatGPT (web, GPT-5)",
        "grounded": true,
        "queries": 16
      }
    ],
    "dataProvenance": "SOURCED: every recommendation is a recorded output of a live AI engine. Engines audited: Llama 3.3 70B via Groq (model memory) [model-memory, 48 queries]; Cohere Command-A (model memory) [model-memory, 48 queries]; Gemini 2.5 Flash-Lite (grounded) [web-grounded, 16 queries]; Perplexity (web search) [web-grounded, 16 queries]; ChatGPT (web, GPT-5) [web-grounded, 16 queries]. Across 16 B2B/GTM software categories, the two model-memory engines answered all three phrasings per category; the three web-grounded engines (Gemini via API, ChatGPT and Perplexity via browser) answered one query per category, capturing live web sources where available. DERIVED: the AI-Visibility Score (position-weighted recommendation frequency, normalized 0-100), per-category leaderboards, cross-engine agreement, and source-citation tallies. HONESTY FLOOR: this measures what AI engines OUTPUT, not product quality or our opinion. Search-grounded engines reflect the live web; model-memory engines reflect training data and can name tools that do not exist or omit real leaders. Because the grounded engine is sampled less densely than the memory engines, the blended leaderboard leans slightly toward model-memory; the per-engine comparison below separates them. Outputs vary by phrasing, date, and engine; this is a dated snapshot, not a ranking endorsement. Browser passes (ChatGPT, Perplexity) are layered in as documented.",
    "method": "Each engine answers independently; tools are canonicalized (alias-merged) and scored by position-weighted frequency. Cross-engine agreement = share of categories where every engine's top pick is the same tool."
  },
  "measured": {
    "engines": 5,
    "categories": 16,
    "queries": 48,
    "captures": 144,
    "distinctTools": 242,
    "totalRecommendations": 716
  },
  "headlineFindings": {
    "top10ConcentrationPct": 18.9,
    "invisibleTools_mentionedOnce": 109,
    "mostRecommendedOverall": [
      "HubSpot",
      "Ahrefs",
      "Mailchimp",
      "Calendly",
      "Zendesk"
    ],
    "crossEngineAgreementPct": 0,
    "categoriesWhereEnginesDisagree": 16,
    "consensusTools": [
      "Jasper",
      "Copy.ai",
      "HubSpot",
      "Salesforce",
      "Zoho",
      "Mailchimp",
      "Klaviyo",
      "Ahrefs",
      "SEMrush",
      "Outreach",
      "Amplitude",
      "Mixpanel",
      "Asana",
      "Jira",
      "Zendesk",
      "Hootsuite",
      "Buffer",
      "Sprout Social",
      "Unbounce",
      "ActiveCampaign",
      "Calendly",
      "SurveyMonkey",
      "Typeform"
    ],
    "toolsNamedByOnlyOneEngine": 128,
    "topGroundingSources": [
      "klaviyo.com",
      "zapier.com",
      "pcmag.com",
      "youtube.com",
      "zdnet.com",
      "crm.org"
    ]
  },
  "engineTopByCategory": [
    {
      "category": "AI copywriting",
      "Llama 3.3 70B via Groq (model memory)": "WordLift",
      "Cohere Command-A (model memory)": "Jasper",
      "Gemini 2.5 Flash-Lite (grounded)": "Jasper",
      "Perplexity (web search)": "Jasper",
      "ChatGPT (web, GPT-5)": "Jasper"
    },
    {
      "category": "CRM",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "Salesforce",
      "Perplexity (web search)": "HubSpot",
      "ChatGPT (web, GPT-5)": "HubSpot"
    },
    {
      "category": "Email marketing",
      "Llama 3.3 70B via Groq (model memory)": "Mailchimp",
      "Cohere Command-A (model memory)": "Mailchimp",
      "Gemini 2.5 Flash-Lite (grounded)": "Klaviyo",
      "Perplexity (web search)": "HubSpot",
      "ChatGPT (web, GPT-5)": "ActiveCampaign"
    },
    {
      "category": "SEO tools",
      "Llama 3.3 70B via Groq (model memory)": "Ahrefs",
      "Cohere Command-A (model memory)": "Ahrefs",
      "Gemini 2.5 Flash-Lite (grounded)": "SEMrush",
      "Perplexity (web search)": "SEMrush",
      "ChatGPT (web, GPT-5)": "Ahrefs"
    },
    {
      "category": "Sales engagement",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "Outreach",
      "Gemini 2.5 Flash-Lite (grounded)": "Amplemarket",
      "Perplexity (web search)": "Amplemarket",
      "ChatGPT (web, GPT-5)": "Outreach"
    },
    {
      "category": "Product analytics",
      "Llama 3.3 70B via Groq (model memory)": "Google Analytics",
      "Cohere Command-A (model memory)": "Amplitude",
      "Gemini 2.5 Flash-Lite (grounded)": "Amplitude",
      "Perplexity (web search)": "Amplitude",
      "ChatGPT (web, GPT-5)": "Amplitude"
    },
    {
      "category": "Project management",
      "Llama 3.3 70B via Groq (model memory)": "Asana",
      "Cohere Command-A (model memory)": "Trello",
      "Gemini 2.5 Flash-Lite (grounded)": "Asana",
      "Perplexity (web search)": "Asana",
      "ChatGPT (web, GPT-5)": "ClickUp"
    },
    {
      "category": "Customer support",
      "Llama 3.3 70B via Groq (model memory)": "Freshdesk",
      "Cohere Command-A (model memory)": "Zendesk",
      "Gemini 2.5 Flash-Lite (grounded)": "Zendesk",
      "Perplexity (web search)": "Zendesk",
      "ChatGPT (web, GPT-5)": "Zendesk"
    },
    {
      "category": "Social media management",
      "Llama 3.3 70B via Groq (model memory)": "Hootsuite",
      "Cohere Command-A (model memory)": "Hootsuite",
      "Gemini 2.5 Flash-Lite (grounded)": "Buffer",
      "Perplexity (web search)": "Buffer",
      "ChatGPT (web, GPT-5)": "Buffer"
    },
    {
      "category": "Landing page builders",
      "Llama 3.3 70B via Groq (model memory)": "Unbounce",
      "Cohere Command-A (model memory)": "Unbounce",
      "Gemini 2.5 Flash-Lite (grounded)": "Landingi",
      "Perplexity (web search)": "Unbounce",
      "ChatGPT (web, GPT-5)": "Webflow"
    },
    {
      "category": "Lead generation",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "SyncGTM",
      "Perplexity (web search)": "Apollo.io",
      "ChatGPT (web, GPT-5)": "Apollo.io"
    },
    {
      "category": "Marketing automation",
      "Llama 3.3 70B via Groq (model memory)": "Marketo",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "ActiveCampaign",
      "Perplexity (web search)": "ActiveCampaign",
      "ChatGPT (web, GPT-5)": "HubSpot"
    },
    {
      "category": "AI chatbots",
      "Llama 3.3 70B via Groq (model memory)": "Dialogflow",
      "Cohere Command-A (model memory)": "Dialogflow",
      "Gemini 2.5 Flash-Lite (grounded)": "ChatGPT",
      "Perplexity (web search)": "ChatGPT",
      "ChatGPT (web, GPT-5)": "ChatGPT"
    },
    {
      "category": "Scheduling",
      "Llama 3.3 70B via Groq (model memory)": "Calendly",
      "Cohere Command-A (model memory)": "Calendly",
      "Gemini 2.5 Flash-Lite (grounded)": "Celoxis",
      "Perplexity (web search)": "Calendly",
      "ChatGPT (web, GPT-5)": "Calendly"
    },
    {
      "category": "Survey / forms",
      "Llama 3.3 70B via Groq (model memory)": "SurveyMonkey",
      "Cohere Command-A (model memory)": "Typeform",
      "Gemini 2.5 Flash-Lite (grounded)": "SurveyMonkey",
      "Perplexity (web search)": "SurveyNinja",
      "ChatGPT (web, GPT-5)": "SurveyMonkey"
    },
    {
      "category": "GEO / AI visibility",
      "Llama 3.3 70B via Groq (model memory)": "Ahrefs",
      "Cohere Command-A (model memory)": "Ahrefs",
      "Gemini 2.5 Flash-Lite (grounded)": "Ahrefs",
      "Perplexity (web search)": "Siftly",
      "ChatGPT (web, GPT-5)": "Profound"
    }
  ],
  "leaderboard": [
    {
      "name": "HubSpot",
      "aiVisibilityScore": 100,
      "mentions": 37,
      "topPick": 18,
      "categories": 7,
      "engines": 5
    },
    {
      "name": "Ahrefs",
      "aiVisibilityScore": 44.4,
      "mentions": 14,
      "topPick": 9,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "Mailchimp",
      "aiVisibilityScore": 34.4,
      "mentions": 15,
      "topPick": 6,
      "categories": 4,
      "engines": 5
    },
    {
      "name": "Calendly",
      "aiVisibilityScore": 34.1,
      "mentions": 9,
      "topPick": 8,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Zendesk",
      "aiVisibilityScore": 32.7,
      "mentions": 10,
      "topPick": 7,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "Unbounce",
      "aiVisibilityScore": 32.1,
      "mentions": 9,
      "topPick": 7,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Jasper",
      "aiVisibilityScore": 30,
      "mentions": 9,
      "topPick": 7,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "SEMrush",
      "aiVisibilityScore": 26.9,
      "mentions": 13,
      "topPick": 2,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "Asana",
      "aiVisibilityScore": 25.4,
      "mentions": 7,
      "topPick": 6,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Salesforce",
      "aiVisibilityScore": 25,
      "mentions": 12,
      "topPick": 3,
      "categories": 4,
      "engines": 5
    },
    {
      "name": "Hootsuite",
      "aiVisibilityScore": 24.7,
      "mentions": 8,
      "topPick": 5,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Apollo.io",
      "aiVisibilityScore": 23.4,
      "mentions": 9,
      "topPick": 4,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "ActiveCampaign",
      "aiVisibilityScore": 22.9,
      "mentions": 11,
      "topPick": 3,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "Amplitude",
      "aiVisibilityScore": 22.7,
      "mentions": 7,
      "topPick": 5,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "SurveyMonkey",
      "aiVisibilityScore": 22,
      "mentions": 6,
      "topPick": 5,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Klaviyo",
      "aiVisibilityScore": 21.5,
      "mentions": 11,
      "topPick": 2,
      "categories": 3,
      "engines": 5
    },
    {
      "name": "Buffer",
      "aiVisibilityScore": 21.4,
      "mentions": 8,
      "topPick": 3,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Outreach",
      "aiVisibilityScore": 19.4,
      "mentions": 8,
      "topPick": 3,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "ChatGPT",
      "aiVisibilityScore": 18.7,
      "mentions": 8,
      "topPick": 4,
      "categories": 4,
      "engines": 4
    },
    {
      "name": "Dialogflow",
      "aiVisibilityScore": 18,
      "mentions": 5,
      "topPick": 4,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Freshdesk",
      "aiVisibilityScore": 17,
      "mentions": 7,
      "topPick": 2,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Google Analytics",
      "aiVisibilityScore": 16.9,
      "mentions": 8,
      "topPick": 3,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "Typeform",
      "aiVisibilityScore": 15,
      "mentions": 8,
      "topPick": 1,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Marketo",
      "aiVisibilityScore": 13.8,
      "mentions": 6,
      "topPick": 2,
      "categories": 2,
      "engines": 3
    },
    {
      "name": "Mixpanel",
      "aiVisibilityScore": 13,
      "mentions": 7,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Sprout Social",
      "aiVisibilityScore": 12.4,
      "mentions": 8,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "ClickUp",
      "aiVisibilityScore": 12.2,
      "mentions": 5,
      "topPick": 2,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Copy.ai",
      "aiVisibilityScore": 12,
      "mentions": 6,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Trello",
      "aiVisibilityScore": 11.4,
      "mentions": 6,
      "topPick": 1,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Instapage",
      "aiVisibilityScore": 11.4,
      "mentions": 7,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Google Forms",
      "aiVisibilityScore": 10.9,
      "mentions": 7,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Zoho",
      "aiVisibilityScore": 10.8,
      "mentions": 8,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Intercom",
      "aiVisibilityScore": 10.1,
      "mentions": 7,
      "topPick": 0,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "Surfer SEO",
      "aiVisibilityScore": 9.8,
      "mentions": 7,
      "topPick": 1,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "LinkedIn Sales Navigator",
      "aiVisibilityScore": 9.3,
      "mentions": 6,
      "topPick": 0,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "Constant Contact",
      "aiVisibilityScore": 8.6,
      "mentions": 5,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Jira",
      "aiVisibilityScore": 8.6,
      "mentions": 7,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Tableau",
      "aiVisibilityScore": 8,
      "mentions": 2,
      "topPick": 2,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Hootsuite Insights",
      "aiVisibilityScore": 8,
      "mentions": 2,
      "topPick": 2,
      "categories": 2,
      "engines": 2
    },
    {
      "name": "Salesloft",
      "aiVisibilityScore": 8,
      "mentions": 5,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Amplemarket",
      "aiVisibilityScore": 8,
      "mentions": 2,
      "topPick": 2,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Qualtrics",
      "aiVisibilityScore": 7.7,
      "mentions": 4,
      "topPick": 1,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "WordLift",
      "aiVisibilityScore": 7.3,
      "mentions": 3,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "Doodle",
      "aiVisibilityScore": 7.3,
      "mentions": 5,
      "topPick": 0,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "JotForm",
      "aiVisibilityScore": 6.6,
      "mentions": 4,
      "topPick": 1,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Writesonic",
      "aiVisibilityScore": 6.1,
      "mentions": 5,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Leadpages",
      "aiVisibilityScore": 6.1,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Webflow",
      "aiVisibilityScore": 6.1,
      "mentions": 3,
      "topPick": 1,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Acuity Scheduling",
      "aiVisibilityScore": 6.1,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Microsoft Bot Framework",
      "aiVisibilityScore": 6,
      "mentions": 3,
      "topPick": 0,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Google Search Console",
      "aiVisibilityScore": 6,
      "mentions": 5,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Profound",
      "aiVisibilityScore": 6,
      "mentions": 2,
      "topPick": 1,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Brevo",
      "aiVisibilityScore": 5.8,
      "mentions": 6,
      "topPick": 0,
      "categories": 2,
      "engines": 4
    },
    {
      "name": "Omnisend",
      "aiVisibilityScore": 5.4,
      "mentions": 3,
      "topPick": 1,
      "categories": 2,
      "engines": 1
    },
    {
      "name": "Moz",
      "aiVisibilityScore": 5.3,
      "mentions": 4,
      "topPick": 0,
      "categories": 2,
      "engines": 1
    },
    {
      "name": "ManyChat",
      "aiVisibilityScore": 5,
      "mentions": 2,
      "topPick": 1,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Setmore",
      "aiVisibilityScore": 5,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Carrd",
      "aiVisibilityScore": 4.9,
      "mentions": 6,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "ZoomInfo",
      "aiVisibilityScore": 4.7,
      "mentions": 3,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Salesforce Marketing Cloud",
      "aiVisibilityScore": 4.6,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Siftly",
      "aiVisibilityScore": 4.6,
      "mentions": 2,
      "topPick": 1,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Wix",
      "aiVisibilityScore": 4.5,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Pipedrive",
      "aiVisibilityScore": 4.5,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Salesforce Service Cloud",
      "aiVisibilityScore": 4.3,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Heap",
      "aiVisibilityScore": 4.3,
      "mentions": 4,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Pardot",
      "aiVisibilityScore": 4.1,
      "mentions": 3,
      "topPick": 0,
      "categories": 1,
      "engines": 2
    },
    {
      "name": "Article Forge",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "Pendo",
      "aiVisibilityScore": 4,
      "mentions": 3,
      "topPick": 0,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Brand24",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "BrightEdge",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "Landingi",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "SyncGTM",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "Celoxis",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "SurveyNinja",
      "aiVisibilityScore": 4,
      "mentions": 1,
      "topPick": 1,
      "categories": 1,
      "engines": 1
    },
    {
      "name": "ConvertKit",
      "aiVisibilityScore": 3.9,
      "mentions": 5,
      "topPick": 0,
      "categories": 2,
      "engines": 3
    },
    {
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