{
  "dataset": "The AI Recommendation Audit 2026",
  "subtitle": "Which B2B/GTM software AI assistants actually recommend, and which are invisible",
  "publisher": "Lucreya (lucreya.com), part of the Lattice research network",
  "author": "Vincent Wesley Couey (ORCID 0009-0005-6869-308X)",
  "license": "CC-BY-4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "snapshotDate": "2026-06-19",
  "captureWindow": { "start": "2026-06-19", "end": "2026-07-08" },
  "metadata": {
    "doi": "10.5281/zenodo.20767878",
    "conceptDoi": "10.5281/zenodo.20767877",
    "engines": [
      "Llama 3.3 70B via Groq (model memory)",
      "Cohere Command-A (model memory)",
      "Gemini 2.5 Flash-Lite (grounded)",
      "Perplexity (web search)",
      "ChatGPT (web, GPT-5)",
      "Llama 4 Scout (model memory)",
      "GPT-OSS 120B (OpenAI open weights, model memory)",
      "Qwen 3.6 (Alibaba, model memory)"
    ],
    "engineStats": [
      {
        "engine": "Llama 3.3 70B via Groq (model memory)",
        "grounded": false,
        "queries": 48,
        "capturedOn": "2026-06-19"
      },
      {
        "engine": "Cohere Command-A (model memory)",
        "grounded": false,
        "queries": 48,
        "capturedOn": "2026-06-19"
      },
      {
        "engine": "Gemini 2.5 Flash-Lite (grounded)",
        "grounded": true,
        "queries": 16,
        "capturedOn": "2026-06-19"
      },
      {
        "engine": "Perplexity (web search)",
        "grounded": true,
        "queries": 16,
        "capturedOn": "2026-06-19"
      },
      {
        "engine": "ChatGPT (web, GPT-5)",
        "grounded": true,
        "queries": 16,
        "capturedOn": "2026-06-19"
      },
      {
        "engine": "Llama 4 Scout (model memory)",
        "grounded": false,
        "queries": 48,
        "capturedOn": "2026-07-08"
      },
      {
        "engine": "GPT-OSS 120B (OpenAI open weights, model memory)",
        "grounded": false,
        "queries": 48,
        "capturedOn": "2026-07-08"
      },
      {
        "engine": "Qwen 3.6 (Alibaba, model memory)",
        "grounded": false,
        "queries": 48,
        "capturedOn": "2026-07-08"
      }
    ],
    "dataProvenance": "SOURCED: every recommendation is a recorded output of a live AI engine. Engines audited: Llama 3.3 70B via Groq (model memory) [model-memory, 48 queries]; Cohere Command-A (model memory) [model-memory, 48 queries]; Gemini 2.5 Flash-Lite (grounded) [web-grounded, 16 queries]; Perplexity (web search) [web-grounded, 16 queries]; ChatGPT (web, GPT-5) [web-grounded, 16 queries]; Llama 4 Scout (model memory) [model-memory, 48 queries]; GPT-OSS 120B (OpenAI open weights, model memory) [model-memory, 48 queries]; Qwen 3.6 (Alibaba, model memory) [model-memory, 48 queries]. Across 16 B2B/GTM software categories, the two model-memory engines answered all three phrasings per category; the three web-grounded engines (Gemini via API, ChatGPT and Perplexity via browser) answered one query per category, capturing live web sources where available. DERIVED: the AI-Visibility Score (position-weighted recommendation frequency, normalized 0-100), per-category leaderboards, cross-engine agreement, and source-citation tallies. HONESTY FLOOR: this measures what AI engines OUTPUT, not product quality or our opinion. Search-grounded engines reflect the live web; model-memory engines reflect training data and can name tools that do not exist or omit real leaders. Because the grounded engine is sampled less densely than the memory engines, the blended leaderboard leans slightly toward model-memory; the per-engine comparison below separates them. Outputs vary by phrasing, date, and engine; this is a dated capture window, not a ranking endorsement. Browser passes (ChatGPT, Perplexity) are layered in as documented. CAPTURE WINDOW: this dataset is a collection window, not a single snapshot. Five engines were captured 2026-06-19 (Perplexity, ChatGPT, Gemini 2.5 Flash-Lite grounded, Cohere Command-A, Llama 3.3 70B) and three open-weight memory models were added 2026-07-08 (Llama 4 Scout, GPT-OSS 120B, Qwen 3.6); per-engine dates are recorded in metadata.engineStats capturedOn and the interval in captureWindow. Memory models are web-independent, so their answers are date-invariant across the two capture dates; all three grounded/web engines share the single 2026-06-19 date, so there is no temporal confound within the grounded set.",
    "method": "Each engine answers independently; tools are canonicalized (alias-merged) and scored by position-weighted frequency. Cross-engine agreement = share of categories where every engine's top pick is the same tool."
  },
  "measured": {
    "engines": 8,
    "categories": 16,
    "queries": 48,
    "captures": 288,
    "distinctTools": 354,
    "totalRecommendations": 1549
  },
  "headlineFindings": {
    "top10ConcentrationPct": 17.6,
    "invisibleTools_mentionedOnce": 150,
    "mostRecommendedOverall": [
      "HubSpot",
      "Ahrefs",
      "Mailchimp",
      "Zendesk",
      "Calendly"
    ],
    "crossEngineAgreementPct": 0,
    "categoriesWhereEnginesDisagree": 16,
    "consensusTools": [
      "Jasper",
      "Copy.ai",
      "HubSpot",
      "Salesforce",
      "Zoho",
      "Mailchimp",
      "Klaviyo",
      "Ahrefs",
      "SEMrush",
      "Outreach",
      "Amplitude",
      "Mixpanel",
      "Asana",
      "Jira",
      "Zendesk",
      "Hootsuite",
      "Buffer",
      "Sprout Social",
      "Unbounce",
      "ActiveCampaign",
      "Calendly",
      "SurveyMonkey",
      "Typeform"
    ],
    "toolsNamedByOnlyOneEngine": 163,
    "topGroundingSources": [
      "klaviyo.com",
      "zapier.com",
      "pcmag.com",
      "youtube.com",
      "zdnet.com",
      "crm.org"
    ]
  },
  "engineTopByCategory": [
    {
      "category": "AI copywriting",
      "Llama 3.3 70B via Groq (model memory)": "WordLift",
      "Cohere Command-A (model memory)": "Jasper",
      "Gemini 2.5 Flash-Lite (grounded)": "Jasper",
      "Perplexity (web search)": "Jasper",
      "ChatGPT (web, GPT-5)": "Jasper",
      "Llama 4 Scout (model memory)": "Jasper",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Jasper",
      "Qwen 3.6 (Alibaba, model memory)": "Jasper"
    },
    {
      "category": "CRM",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "Salesforce",
      "Perplexity (web search)": "HubSpot",
      "ChatGPT (web, GPT-5)": "HubSpot",
      "Llama 4 Scout (model memory)": "HubSpot",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "HubSpot",
      "Qwen 3.6 (Alibaba, model memory)": "HubSpot"
    },
    {
      "category": "Email marketing",
      "Llama 3.3 70B via Groq (model memory)": "Mailchimp",
      "Cohere Command-A (model memory)": "Mailchimp",
      "Gemini 2.5 Flash-Lite (grounded)": "Klaviyo",
      "Perplexity (web search)": "HubSpot",
      "ChatGPT (web, GPT-5)": "ActiveCampaign",
      "Llama 4 Scout (model memory)": "Mailchimp",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Mailchimp",
      "Qwen 3.6 (Alibaba, model memory)": "HubSpot"
    },
    {
      "category": "SEO tools",
      "Llama 3.3 70B via Groq (model memory)": "Ahrefs",
      "Cohere Command-A (model memory)": "Ahrefs",
      "Gemini 2.5 Flash-Lite (grounded)": "SEMrush",
      "Perplexity (web search)": "SEMrush",
      "ChatGPT (web, GPT-5)": "Ahrefs",
      "Llama 4 Scout (model memory)": "Ahrefs",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Ahrefs",
      "Qwen 3.6 (Alibaba, model memory)": "Ahrefs"
    },
    {
      "category": "Sales engagement",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "Outreach",
      "Gemini 2.5 Flash-Lite (grounded)": "Amplemarket",
      "Perplexity (web search)": "Amplemarket",
      "ChatGPT (web, GPT-5)": "Outreach",
      "Llama 4 Scout (model memory)": "HubSpot",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Outreach",
      "Qwen 3.6 (Alibaba, model memory)": "Apollo.io"
    },
    {
      "category": "Product analytics",
      "Llama 3.3 70B via Groq (model memory)": "Google Analytics",
      "Cohere Command-A (model memory)": "Amplitude",
      "Gemini 2.5 Flash-Lite (grounded)": "Amplitude",
      "Perplexity (web search)": "Amplitude",
      "ChatGPT (web, GPT-5)": "Amplitude",
      "Llama 4 Scout (model memory)": "Mixpanel",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Amplitude",
      "Qwen 3.6 (Alibaba, model memory)": "Mixpanel"
    },
    {
      "category": "Project management",
      "Llama 3.3 70B via Groq (model memory)": "Asana",
      "Cohere Command-A (model memory)": "Trello",
      "Gemini 2.5 Flash-Lite (grounded)": "Asana",
      "Perplexity (web search)": "Asana",
      "ChatGPT (web, GPT-5)": "ClickUp",
      "Llama 4 Scout (model memory)": "Asana",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "ClickUp",
      "Qwen 3.6 (Alibaba, model memory)": "ClickUp"
    },
    {
      "category": "Customer support",
      "Llama 3.3 70B via Groq (model memory)": "Freshdesk",
      "Cohere Command-A (model memory)": "Zendesk",
      "Gemini 2.5 Flash-Lite (grounded)": "Zendesk",
      "Perplexity (web search)": "Zendesk",
      "ChatGPT (web, GPT-5)": "Zendesk",
      "Llama 4 Scout (model memory)": "Zendesk",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Zendesk",
      "Qwen 3.6 (Alibaba, model memory)": "Zendesk"
    },
    {
      "category": "Social media management",
      "Llama 3.3 70B via Groq (model memory)": "Hootsuite",
      "Cohere Command-A (model memory)": "Hootsuite",
      "Gemini 2.5 Flash-Lite (grounded)": "Buffer",
      "Perplexity (web search)": "Buffer",
      "ChatGPT (web, GPT-5)": "Buffer",
      "Llama 4 Scout (model memory)": "Hootsuite",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Buffer",
      "Qwen 3.6 (Alibaba, model memory)": "Buffer"
    },
    {
      "category": "Landing page builders",
      "Llama 3.3 70B via Groq (model memory)": "Unbounce",
      "Cohere Command-A (model memory)": "Unbounce",
      "Gemini 2.5 Flash-Lite (grounded)": "Landingi",
      "Perplexity (web search)": "Unbounce",
      "ChatGPT (web, GPT-5)": "Webflow",
      "Llama 4 Scout (model memory)": "Unbounce",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Unbounce",
      "Qwen 3.6 (Alibaba, model memory)": "Webflow"
    },
    {
      "category": "Lead generation",
      "Llama 3.3 70B via Groq (model memory)": "HubSpot",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "SyncGTM",
      "Perplexity (web search)": "Apollo.io",
      "ChatGPT (web, GPT-5)": "Apollo.io",
      "Llama 4 Scout (model memory)": "HubSpot",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Apollo.io",
      "Qwen 3.6 (Alibaba, model memory)": "Apollo.io"
    },
    {
      "category": "Marketing automation",
      "Llama 3.3 70B via Groq (model memory)": "Marketo",
      "Cohere Command-A (model memory)": "HubSpot",
      "Gemini 2.5 Flash-Lite (grounded)": "ActiveCampaign",
      "Perplexity (web search)": "ActiveCampaign",
      "ChatGPT (web, GPT-5)": "HubSpot",
      "Llama 4 Scout (model memory)": "Marketo",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "HubSpot",
      "Qwen 3.6 (Alibaba, model memory)": "HubSpot"
    },
    {
      "category": "AI chatbots",
      "Llama 3.3 70B via Groq (model memory)": "Dialogflow",
      "Cohere Command-A (model memory)": "Dialogflow",
      "Gemini 2.5 Flash-Lite (grounded)": "ChatGPT",
      "Perplexity (web search)": "ChatGPT",
      "ChatGPT (web, GPT-5)": "ChatGPT",
      "Llama 4 Scout (model memory)": "Dialogflow",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "ChatGPT",
      "Qwen 3.6 (Alibaba, model memory)": "Chatbase"
    },
    {
      "category": "Scheduling",
      "Llama 3.3 70B via Groq (model memory)": "Calendly",
      "Cohere Command-A (model memory)": "Calendly",
      "Gemini 2.5 Flash-Lite (grounded)": "Celoxis",
      "Perplexity (web search)": "Calendly",
      "ChatGPT (web, GPT-5)": "Calendly",
      "Llama 4 Scout (model memory)": "Calendly",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Calendly",
      "Qwen 3.6 (Alibaba, model memory)": "Calendly"
    },
    {
      "category": "Survey / forms",
      "Llama 3.3 70B via Groq (model memory)": "SurveyMonkey",
      "Cohere Command-A (model memory)": "Typeform",
      "Gemini 2.5 Flash-Lite (grounded)": "SurveyMonkey",
      "Perplexity (web search)": "SurveyNinja",
      "ChatGPT (web, GPT-5)": "SurveyMonkey",
      "Llama 4 Scout (model memory)": "SurveyMonkey",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Qualtrics",
      "Qwen 3.6 (Alibaba, model memory)": "Typeform"
    },
    {
      "category": "GEO / AI visibility",
      "Llama 3.3 70B via Groq (model memory)": "Ahrefs",
      "Cohere Command-A (model memory)": "Ahrefs",
      "Gemini 2.5 Flash-Lite (grounded)": "Ahrefs",
      "Perplexity (web search)": "Siftly",
      "ChatGPT (web, GPT-5)": "Profound",
      "Llama 4 Scout (model memory)": "Ahrefs",
      "GPT-OSS 120B (OpenAI open weights, model memory)": "Surfer",
      "Qwen 3.6 (Alibaba, model memory)": "None"
    }
  ],
  "leaderboard": [
    {
      "name": "HubSpot",
      "aiVisibilityScore": 100,
      "mentions": 78,
      "topPick": 36,
      "categories": 8,
      "engines": 8
    },
    {
      "name": "Ahrefs",
      "aiVisibilityScore": 40.2,
      "mentions": 26,
      "topPick": 18,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "Mailchimp",
      "aiVisibilityScore": 33.4,
      "mentions": 32,
      "topPick": 11,
      "categories": 4,
      "engines": 8
    },
    {
      "name": "Zendesk",
      "aiVisibilityScore": 31.3,
      "mentions": 19,
      "topPick": 14,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "Calendly",
      "aiVisibilityScore": 31.1,
      "mentions": 18,
      "topPick": 15,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Apollo.io",
      "aiVisibilityScore": 30,
      "mentions": 22,
      "topPick": 12,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "Jasper",
      "aiVisibilityScore": 29.1,
      "mentions": 19,
      "topPick": 13,
      "categories": 3,
      "engines": 8
    },
    {
      "name": "Unbounce",
      "aiVisibilityScore": 26,
      "mentions": 18,
      "topPick": 11,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "SEMrush",
      "aiVisibilityScore": 23.2,
      "mentions": 25,
      "topPick": 2,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "Asana",
      "aiVisibilityScore": 22.9,
      "mentions": 16,
      "topPick": 9,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Hootsuite",
      "aiVisibilityScore": 22.6,
      "mentions": 16,
      "topPick": 9,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Buffer",
      "aiVisibilityScore": 22,
      "mentions": 17,
      "topPick": 7,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "ChatGPT",
      "aiVisibilityScore": 20.7,
      "mentions": 15,
      "topPick": 9,
      "categories": 5,
      "engines": 6
    },
    {
      "name": "Outreach",
      "aiVisibilityScore": 20.3,
      "mentions": 18,
      "topPick": 7,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "ActiveCampaign",
      "aiVisibilityScore": 19.6,
      "mentions": 24,
      "topPick": 3,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "SurveyMonkey",
      "aiVisibilityScore": 18.7,
      "mentions": 12,
      "topPick": 8,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Freshdesk",
      "aiVisibilityScore": 18.2,
      "mentions": 17,
      "topPick": 3,
      "categories": 1,
      "engines": 7
    },
    {
      "name": "Salesforce",
      "aiVisibilityScore": 17.9,
      "mentions": 15,
      "topPick": 6,
      "categories": 4,
      "engines": 8
    },
    {
      "name": "Klaviyo",
      "aiVisibilityScore": 17.7,
      "mentions": 24,
      "topPick": 3,
      "categories": 3,
      "engines": 8
    },
    {
      "name": "Typeform",
      "aiVisibilityScore": 17.6,
      "mentions": 16,
      "topPick": 4,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Amplitude",
      "aiVisibilityScore": 16.8,
      "mentions": 12,
      "topPick": 6,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Mixpanel",
      "aiVisibilityScore": 16.2,
      "mentions": 14,
      "topPick": 4,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Marketo",
      "aiVisibilityScore": 16.1,
      "mentions": 16,
      "topPick": 5,
      "categories": 3,
      "engines": 7
    },
    {
      "name": "ClickUp",
      "aiVisibilityScore": 15.4,
      "mentions": 12,
      "topPick": 6,
      "categories": 2,
      "engines": 6
    },
    {
      "name": "Dialogflow",
      "aiVisibilityScore": 14.9,
      "mentions": 10,
      "topPick": 6,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Copy.ai",
      "aiVisibilityScore": 13,
      "mentions": 15,
      "topPick": 0,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "Google Analytics",
      "aiVisibilityScore": 12.1,
      "mentions": 13,
      "topPick": 4,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "Surfer",
      "aiVisibilityScore": 12.1,
      "mentions": 13,
      "topPick": 4,
      "categories": 2,
      "engines": 6
    },
    {
      "name": "Intercom",
      "aiVisibilityScore": 12,
      "mentions": 16,
      "topPick": 1,
      "categories": 3,
      "engines": 7
    },
    {
      "name": "Sprout Social",
      "aiVisibilityScore": 11.9,
      "mentions": 17,
      "topPick": 0,
      "categories": 2,
      "engines": 8
    },
    {
      "name": "Instapage",
      "aiVisibilityScore": 11.4,
      "mentions": 15,
      "topPick": 0,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "Zoho",
      "aiVisibilityScore": 10.4,
      "mentions": 15,
      "topPick": 0,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Salesloft",
      "aiVisibilityScore": 10.3,
      "mentions": 14,
      "topPick": 0,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "Trello",
      "aiVisibilityScore": 8.9,
      "mentions": 11,
      "topPick": 2,
      "categories": 1,
      "engines": 6
    },
    {
      "name": "Qualtrics",
      "aiVisibilityScore": 8.7,
      "mentions": 8,
      "topPick": 3,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Writesonic",
      "aiVisibilityScore": 8.6,
      "mentions": 12,
      "topPick": 1,
      "categories": 1,
      "engines": 7
    },
    {
      "name": "Wix",
      "aiVisibilityScore": 8.5,
      "mentions": 12,
      "topPick": 1,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "Google Forms",
      "aiVisibilityScore": 8.3,
      "mentions": 13,
      "topPick": 0,
      "categories": 1,
      "engines": 7
    },
    {
      "name": "ZoomInfo",
      "aiVisibilityScore": 8.1,
      "mentions": 11,
      "topPick": 0,
      "categories": 2,
      "engines": 5
    },
    {
      "name": "Webflow",
      "aiVisibilityScore": 8,
      "mentions": 7,
      "topPick": 3,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "LinkedIn Sales Navigator",
      "aiVisibilityScore": 7.9,
      "mentions": 11,
      "topPick": 0,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "Constant Contact",
      "aiVisibilityScore": 7.1,
      "mentions": 8,
      "topPick": 0,
      "categories": 1,
      "engines": 6
    },
    {
      "name": "Jira",
      "aiVisibilityScore": 6.7,
      "mentions": 12,
      "topPick": 0,
      "categories": 1,
      "engines": 8
    },
    {
      "name": "Acuity Scheduling",
      "aiVisibilityScore": 6.5,
      "mentions": 8,
      "topPick": 0,
      "categories": 1,
      "engines": 5
    },
    {
      "name": "JotForm",
      "aiVisibilityScore": 6.4,
      "mentions": 8,
      "topPick": 1,
      "categories": 1,
      "engines": 7
    },
    {
      "name": "Tableau",
      "aiVisibilityScore": 6.2,
      "mentions": 4,
      "topPick": 3,
      "categories": 1,
      "engines": 4
    },
    {
      "name": "Brevo",
      "aiVisibilityScore": 6.2,
      "mentions": 14,
      "topPick": 0,
      "categories": 2,
      "engines": 7
    },
    {
      "name": "BrightEdge",
      "aiVisibilityScore": 5.8,
      "mentions": 3,
      "topPick": 3,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "Salesforce Einstein",
      "aiVisibilityScore": 5.8,
      "mentions": 3,
      "topPick": 3,
      "categories": 1,
      "engines": 3
    },
    {
      "name": "ManyChat",
      "aiVisibilityScore": 5.7,
      "mentions": 5,
      "topPick": 2,
      "categories": 1,
      "engines": 5
    },
    {
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