LucreyaResearch  ›  SEMrush · AI-Visibility
AI-Visibility report card

Is SEMrush recommended by AI?

SEMrush is rarely recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.

23.2
/ 100 · #9 of 354
25
times recommended
2
times the #1 pick
2
categories appeared in
8
of 8 engines named it
What this means

SEMrush makes the short list AI surfaces

When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. SEMrush earned an AI-Visibility Score of 23.2/100, ranking #9 of 354 measured tools. That puts it among the names AI reads aloud at the buying decision.

It was the single top answer 2 times, which is the position that actually gets read aloud when a buyer asks for one recommendation. All 8 engines named it, which is unusual: cross-engine agreement across this study runs low, so a tool present on every engine is not the norm. Its standing is uneven: #2 in SEO tools but #3 in GEO / AI visibility. A category-level view is the only one that tells a buyer anything.

AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.

Competitive position

Where SEMrush sits against the tools it competes with

SEMrush appeared in 2 of the 16 categories measured. Each table is that category's full ranked result, so you can see exactly which rivals the engines named ahead of it and which they named behind.

GEO / AI visibility · SEMrush ranks #3 of 8
#ToolWeighted score
1Ahrefs6.28
2BrightEdge3
3SEMrush (this tool)2.87
4Brand242
5None1.83
6Brandwatch1.7
7Surfer1.67
8MarketMuse1.5
Top pick by engine: Llama 3.3 via Groq chose Ahrefs · Cohere Command-A chose Ahrefs · Gemini 2.5 Flash-Lite chose Ahrefs · Perplexity chose Siftly · ChatGPT chose Profound · Llama 4 Scout chose Ahrefs · GPT-OSS chose Surfer · Qwen 3.6 chose None
SEO tools · SEMrush ranks #2 of 8
#ToolWeighted score
1Ahrefs14.45
2SEMrush (this tool)9.08
3Surfer4.6
4Moz Pro2.17
5Google Search Console1.75
6Clearscope1.6
7Screaming Frog1.33
8Moz1.33
Top pick by engine: Llama 3.3 via Groq chose Ahrefs · Cohere Command-A chose Ahrefs · Gemini 2.5 Flash-Lite chose SEMrush · Perplexity chose SEMrush · ChatGPT chose Ahrefs · Llama 4 Scout chose Ahrefs · GPT-OSS chose Ahrefs · Qwen 3.6 chose Ahrefs

Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.

Want SEMrush's full per-query breakdown?

See exactly which engines named it, where, and how to raise its AI-Visibility Score.

Run the AI-Visibility checkSee the full study
Method

From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. SEMrush appeared in 25 of 1549 recorded recommendations. Open data.

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