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AI-Visibility report card

Is HubSpot recommended by AI?

HubSpot is highly recommended by AI. Here is its measured AI-Visibility Score, drawn from 8 live AI engines across our 16-category B2B/GTM audit.

100
/ 100 · #1 of 354
78
times recommended
36
times the #1 pick
8
categories appeared in
8
of 8 engines named it
What this means

HubSpot makes the short list AI surfaces

When a buyer asks ChatGPT or Google's AI "what's the best tool for this," only a handful of names make the answer. HubSpot earned an AI-Visibility Score of 100/100, ranking #1 of 354 measured tools. That puts it among the names AI reads aloud at the buying decision.

It was the single top answer 36 times, which is the position that actually gets read aloud when a buyer asks for one recommendation. All 8 engines named it, which is unusual: cross-engine agreement across this study runs low, so a tool present on every engine is not the norm. Its standing is uneven: #1 in CRM but #8 in Customer support. A category-level view is the only one that tells a buyer anything.

AI visibility is winnable and separate from Google rankings: the engines we tested disagreed on the #1 tool in most categories, so a product can be invisible to one assistant and a top pick on another. The lever is being named where AI looks, mapped in the cross-engine comparison and the source-bias data.

Competitive position

Where HubSpot sits against the tools it competes with

HubSpot appeared in 6 of the 16 categories measured. Each table is that category's full ranked result, so you can see exactly which rivals the engines named ahead of it and which they named behind.

CRM · HubSpot ranks #1 of 8
#ToolWeighted score
1HubSpot (this tool)13.5
2Salesforce7.17
3Zoho5.37
4Salesforce Einstein3
5Pipedrive2.9
6Freshsales1.98
7Microsoft Dynamics 3651.32
8Copper0.65
Top pick by engine: Llama 3.3 via Groq chose HubSpot · Cohere Command-A chose HubSpot · Gemini 2.5 Flash-Lite chose Salesforce · Perplexity chose HubSpot · ChatGPT chose HubSpot · Llama 4 Scout chose HubSpot · GPT-OSS chose HubSpot · Qwen 3.6 chose HubSpot
Customer support · HubSpot ranks #8 of 8
#ToolWeighted score
1Zendesk16
2Freshdesk9.42
3Intercom4.48
4Salesforce Service Cloud1.6
5Help Scout1.5
6Zoho Desk1.41
7Gorgias1.23
8HubSpot (this tool)1.08
Top pick by engine: Llama 3.3 via Groq chose Freshdesk · Cohere Command-A chose Zendesk · Gemini 2.5 Flash-Lite chose Zendesk · Perplexity chose Zendesk · ChatGPT chose Zendesk · Llama 4 Scout chose Zendesk · GPT-OSS chose Zendesk · Qwen 3.6 chose Zendesk
Email marketing · HubSpot ranks #2 of 8
#ToolWeighted score
1Mailchimp11.53
2HubSpot (this tool)7.03
3Klaviyo6.2
4ActiveCampaign3.97
5Constant Contact3.64
6Brevo2.65
7ConvertKit1.61
8Omnisend1.2
Top pick by engine: Llama 3.3 via Groq chose Mailchimp · Cohere Command-A chose Mailchimp · Gemini 2.5 Flash-Lite chose Klaviyo · Perplexity chose HubSpot · ChatGPT chose ActiveCampaign · Llama 4 Scout chose Mailchimp · GPT-OSS chose Mailchimp · Qwen 3.6 chose HubSpot
Lead generation · HubSpot ranks #1 of 8
#ToolWeighted score
1HubSpot (this tool)10
2Apollo.io9.33
3LinkedIn Sales Navigator3.58
4ZoomInfo3.5
5Clearbit1.47
6Leadfeeder1.37
7Marketo1.2
8Seamless.ai1.07
Top pick by engine: Llama 3.3 via Groq chose HubSpot · Cohere Command-A chose HubSpot · Gemini 2.5 Flash-Lite chose SyncGTM · Perplexity chose Apollo.io · ChatGPT chose Apollo.io · Llama 4 Scout chose HubSpot · GPT-OSS chose Apollo.io · Qwen 3.6 chose Apollo.io
Marketing automation · HubSpot ranks #1 of 8
#ToolWeighted score
1HubSpot (this tool)12.33
2ActiveCampaign6.17
3Marketo6.08
4Mailchimp4.52
5Salesforce Marketing Cloud2.48
6Klaviyo2.42
7Pardot1.88
8ConvertKit0.7
Top pick by engine: Llama 3.3 via Groq chose Marketo · Cohere Command-A chose HubSpot · Gemini 2.5 Flash-Lite chose ActiveCampaign · Perplexity chose ActiveCampaign · ChatGPT chose HubSpot · Llama 4 Scout chose Marketo · GPT-OSS chose HubSpot · Qwen 3.6 chose HubSpot
Sales engagement · HubSpot ranks #2 of 8
#ToolWeighted score
1Outreach9.58
2HubSpot (this tool)6.89
3Apollo.io6.17
4Salesloft5.2
5Amplemarket2
6Lemlist1.62
7Salesforce1.17
8Reply.io1.05
Top pick by engine: Llama 3.3 via Groq chose HubSpot · Cohere Command-A chose Outreach · Gemini 2.5 Flash-Lite chose Amplemarket · Perplexity chose Amplemarket · ChatGPT chose Outreach · Llama 4 Scout chose HubSpot · GPT-OSS chose Outreach · Qwen 3.6 chose Apollo.io

Weighted score is position-weighted recommendation frequency within that category (a #1 mention counts 1.0, a #2 counts 0.5, and so on), summed across every engine and phrasing. It is not a quality judgement.

Want HubSpot's full per-query breakdown?

See exactly which engines named it, where, and how to raise its AI-Visibility Score.

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Method

From the open, CC-BY AI Recommendation Audit: a dated snapshot of what live AI engines recommend, not an endorsement or a quality ranking. HubSpot appeared in 78 of 1549 recorded recommendations. Open data.

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